Having immigrated to the United States at an early age, the drive, passion, and solid work ethics of Fred Nassiri (aka Nassiri) were evident from the beginning. His successful business ventures as a fashion magnate and real estate mogul made him a very prosperous man. The company he founded, Nassiri Inc. was to become one of the top three-ranked wholesalers of brand name apparel in the country. Relying on a savvy and intelligent business sense, Nassiri wisely invested in properties and real estate which eventually proved to be equally and extremely profitable.
However, becoming an incredibly successful entrepreneur and wealthy man still left Nassiri feeling a certain emptiness in his life. He came to realize that money, wealth, notoriety, and so many other world treasures he had spent his whole life striving for, inevitably still left him with one permeable thought; there must be something more. He subsequently set out on a search for enlightenment; a continuing pursuit of life’s meaning through long hours of meditation, prayer, and an increased self-discipline. He sought out master gurus, spiritual teachers and philosophers from all over the world. He studied Christianity, Judaism, Islam, Buddhism, Sufism, Kabbalah, and other philosophies. He isolated himself in the mountains for over 40 days in an effort to reconnect with the universe, with nature, with God, and with himself. After years of diligent study, Nassiri eventually gained a deeper understanding of what is truly important in life.
Nassiri soon found the best way to express the lessons he learned from his studies was through another gift he was born with: music. Nassiri wrote hundreds of songs and poems, each with an intrinsic message of a universal hope and love; each designed to invoke spiritual and encouraging images and thoughts. Sharing love and goodwill through the vibrations of positive music became a new life mission for Nassiri; one he continues to pursue, as well as inspire others to pursue, to this day.
“Where does it all begin? Questions blowing in the wind
What’s my purpose my reason to be?
The answers re-appear…To tell me I must never fear
For my future for my destiny…
…Suddenly I see…”
His debut album, “Love Sees No Color” became the foundation for his newfound awareness and relationship with the universe. Each and every song from his Love Sees No Color album continues to resonate with their beautiful lyrics, healing melodies, and positive energy that reach into the eternal souls of all of us to project an inner peace and tranquility. It was this album; particularly the title track, which inspired what was soon to come for Nassiri…the making of his world peace film for Love Sees No Color, a monumental undertaking of massive proportions!
Nassiri traveled around the world to 18 different countries to film this cinematic treasure. The film featured a cast of thousands, including children from all over the world in their native costumes singing in 15 different languages! The film also utilized 21 of the world’s best film directors, and includes amazing scenes and footage from the Eiffel Tower in Paris, the Taj Mahal in India, the Great Wall of China, the Brandenburg Gate in Berlin, the Vatican in Rome, the Church of Nativity in Bethleham, the famous Persepolis monument in Iran, the Statue of Liberty in New York City, and the great Pyramids in Egypt to name a few.
Nassiri spent millions of dollars of his own money to share his gift with the world. The music video for “Love Sees No Color” is truly a marvel in cinematic achievement in its beauty, originality, and most importantly, it’s powerful message of the need, now more than ever! for people to have love and compassion in today’s (often) troubling times.
Nassiri’s follow-up album to Love Sees No Color, “Now’s the Time,” is a compilation of 16 brand new songs that touch the heart of many of today’s sensitive issues. From the title track, Now’s the Time, an anthem for people of the world to come together in peace, love and harmony, to “Mother Nature,” a beautiful song that addresses the importance of taking care of our planet, to “We Are Brothers,” an anthem for peace in the Middle East, to “Yes We Can,” a tribute to the political activists and spiritual leaders of the past and present who all at one time or another said, “Yes We Can!” Including President Obama, Nelson Mandela, John Lennon, Gandhi, and Martin Luther King to name a few…
A unique and recurring theme to Nassiri’s albums is a positive musical experience referencing different levels of consciousness and understanding in relationship to ourselves, each other, and the world we live in. Nassiri likes to think of each song as another step to enlightenment, whether on a universal, global, community, or personal level. Powerful, positive lyrics combined with beautiful melodies offer each listener an opportunity to “go within” themselves to find their own answers, their own truths, their own personal vision for a peaceful, loving, and better world.
“Now’s the time to find a new beginning…
Now’s the time to change the way we’re living…
Love’s the only path we need to follow…
To make the world a better place tomorrow…”
Nassiri is forever searching out new methods with which to convey positive music. He has created instrumental and classical versions of both his Now’s the Time and Love Sees No Color albums. He is also involved in the creation of meditation, spa, and yoga albums, as well as film soundtracks. He recorded his “Love Sees No Color” album in Farsi and has also written an album in Spanish called “Yo Te Voy Cantando.”
In addition to his message songs, Nassiri has also created a special birthday song that is truly original, festive, uplifting, as well as has the unique ability to adapt to any name. (Over 400 names are available to choose from on Nassiri’s website: http://www.nassiri.com.) However, when thinking of the first name he wanted to include in his new birthday song, a premonition came to Nassiri…the name?….Jesus. He subsequently shot the video for “Happy Birthday Jesus” while on tour in Brazil, South Africa, England and Italy. The song is the main feature of his Holiday Album.
While in South Africa, he created a rather special version of the Happy Birthday song for Nelson Mandela, which he had the honor of performing for him “live” in Johannesburg for Mr. Mandela’s 88th birthday.
Nassiri dedicates his life to spreading a message of peace, love, and harmony around the world through his philanthropic peace efforts and positive music. His music is an eclectic mix of melodies, which transcend all ages, genders and religions to bring hope and unity to the world.
Following are some highlights and other life events from Nassiri’s career to date:
- Nassiri’s peace efforts have been the catalyst to meet with leaders of the world including President Obama, Vice-President Joe Biden, Senate Majority Leader Harry Reid, former President Bill Clinton, Former Secretary of State Hillary Clinton, Nobel Prize winners Nelson Mandela, and former South Korean President Kim Dae-Jung. Former Israel Premier Shimon Peres, and President of the Italian Republic, Giorgio Napolitano.
- In Rome, Nassiri had the opportunity to exchange pleasantries with Pope Benedict XVI at the Vatican
- Soon after his meeting with the Pope, Nassiri was invited to Assisi, Italy (The City of Peace) by Reverend Vincenzo Coli of the Franciscan Monks where he was officially recognized by the church for his peace efforts.
- Upon his arrival in South Africa, the South African Parliament honored Nassiri for the message of world peace conveyed in his “Love Sees No Color” song and music video and subsequently, adopted the song as an anthem for world peace.
- Nassiri met several times with Nobel Peace Prize recipient and former President of South Africa, Nelson Mandela to share his plans for launching a worldwide peace movement as well as to discuss various ways Mr. Mandela might be involved.
- Also while in South Africa, Nassiri met with freedom fighter Winnie Mandela and her daughter, Zindzi, in an effort to help eradicate poverty in some of the most poverty stricken areas in the country, specifically the townships of Soweto in Johannesburg and Khayelitsha in Cape Town. In Soweto, Nassiri adopted a family that was stricken with one of Africa’s most tragic life-threatening diseases, the HIV-Aids virus. Nassiri donated money to the family for medical treatment, food, shelter, and clothing.
- His trip to Iran took a dangerous and life-threatening turn when the plane he and his crew were traveling in suffered serious mechanical difficulties and was forced to re-route to an emergency landing area.
- His problems continued upon his arrival in Iran when Nassiri came up against the government as he tried to film an important segment of his peace film on location at the historical Persepolis Monument. A monument that was erected in honor of Cyrus the Great, the legendary leader and King of the great Persian Empire who was respected throughout the world as a liberator, a true multi-culturalist. However, on this day of filming, a particular sect of the current Iranian government was intent on preventing any kind of music, or filming at the famous monument and did just about everything they could to stop Nassiri which was quite ironic considering the reasons for which the monument stands. After receiving threats, Nassiri was nearly arrested and subsequently had to flee the area to avoid being incarcerated.
- For the Israel and Palestine segments of the Love Sees No Color video, Nassiri bravely attempted to bring Palestinian, Israeli, and Christian children together, dancing in the streets of the Holy Land. Nassiri shot on location at the Tower of David in Jerusalem, the Church of the Nativity in Bethlehem, and the Israeli West Bank Barrier Wall in Palestine. Nassiri often found himself caught between the many dangers of the Palestine civil war as well as the Israeli-Palestine war. At one point, while in Palestine, one of Nassiri’s staff members was held against his will. Despite the dangers and risks taken for filming this “coming together” of these different cultures in such a hostile environment, Nassiri persevered to capture one of the most touching and poignant segments of the video.
- While filming in Rio De Janeiro, Nassiri took to the streets of one of themost dangerous and notorious favelas (neighborhood) in Brazil to meet the people and offer his support. He, in fact, was forced to hire special security because the area was so dangerous, the local police refused to participate.
- While in Korea, filming in the infamous DMZ, the cast and crew were constantly under surveillance by North Korean military helicopters. Undeterred by their presence, Nassiri extended an invitation to meet with North Korean President Kim Jung Il in an effort of goodwill to allow the world to see North Korea’s people and their culture through his world peace film, “Love Sees No Color.” There is a fence on the border where people from around the world post messages of peace and goodwill. Nassiri had 40 of his “World Peace Flags” hoisted on 40 flagpoles in the area to symbolize a world of nations where there are no borders or walls. He then subsequently sent a message from a bridge between the two Koreas to open the borders so that people could travel freely (andsafely) between the two countries.
- Nassiri served as a co-sponsor, along with Oprah Winfrey for the 31st Annual Daytime Emmy Awards.
- In 2004, Nassiri was invited to the United Nations in New York City to participate in a World Peace Conference along with other attendees that included Michael Douglas and Mohammed Ali and Nobel Peace Prize recipient Elie Wiesel.
- While in NYC for the World Peace Conference, Nassiri performed for thousands in New York’s Central Park.
- At the CNA building in Beverly Hills (Los Angeles), Nassiri was joined by Academy Award winning superstar Cher to show support for his Love Sees No Color World Film debut.
- Nassiri joined Music Producer and Grammy Award winner Quincy Jones in Rome, Italy in 2005 to discuss various ways in which Love Sees No Color could be adapted into Mr. Jones’s various charities.
- Actor, Musician, and Academy Award winner Jamie Foxx joined Nassiri on stage at Paramount Studios to show his support for world peace and to assist with the debut of Nassiri’s film, “Love Sees No Color” to the world as well as help with the launching of Nassiri’s “I Want Peace” campaign.
- In 2007, Nassiri co-hosted the famed ANWAR awards at the Cannes Film Festival in France with noted peace activist and acclaimed actress, Sharon Stone.
- In Nassiri’s home state of Nevada, Nevada School District officials implemented the tolerance lessons of “Love Sees No Color” into their school curriculum in various stages directed at grades K-12. It is another personal goal of Nassiri’s to one day have a “Nassiri World Peace Scholarship Fund,” that would be offered to students to empower them to continue spreading a message of world peace through positive music.
Other notable awards and recognitions presented to Nassiri:
- In 2003, June 4th is proclaimed as “Love Sees No Color Day” by the city of Henderson in Nevada.
- On the same day, Nassiri receives a Congressional Certificate of Recognition from the United States Congress.
- In 2004, Nassiri receives the Bronze Award from the Worldfest Houston Film Conference for his original music video of “Love Sees No Color.” (Filmed at Red Rock in Nevada)
- In 2005, Nassiri receives the Platinum Award for his “Love Sees No Color” Documentary Film.
- The Boston Film Association honored Nassiri with their highest award for his “Love Sees No Color” Documentary Film.
- In 2008, Nassiri receives the “Bridges Without Borders” award from the publication, “Cinema Without Borders.”
- In 2009 Nassiri was invited to perform at the United Nations in New York. He performed for such dignitaries as Michael Douglas, Muhammad Ali, and Quincy Jones.
- 2010: Nassiri is proclaimed an Ambassador for Peace by the Universal Peace Federation.
“It’s time to lend a hand…be gentle and be kind…
cherish all walks of life…share your love with all mankind.”
– Nassiri (from “Yes We Can”)
Always known as a man of compassion and generosity, following are some of the philanthropic actions Nassiri has committed to various people and organizations around the world:
- In Johannesburg, South Africa, Nassiri made a sizeable contribution to the Nelson Mandela Children’s Fund to assist with Mr. Mandela’s “Players for Peace” program.
- Upon hearing of the mission of Winnie Mandela’s Freedom Fighters Foundation, Nassiri made a contribution to the foundation and became an active participant in the foundation’s effort to assist HIV-Aids victims. He in fact, adopted one particular family in Soweto to whom he donated funds to help with their medical bills, medicine, food, blankets, etc.
- Nassiri also made a significant contribution to an organization called “Haven House” in Johannesburg. Haven House is a home and refuge for children born with the Aids virus and/or have lost their parents to this deadly disease.
- While in Brazil, Nassiri filmed two other music videos. One for his song, “Woman” was filmed on the beaches of Rio De Janeiro during their famous Carnival festival. The other video, “Happy Birthday Jesus” was filmed at the base of the famous Cristo Rendentor statue overlooking the city.
- In Rio De Janeiro, Nassiri made a contribution to a special program designed to take guns off the streets called “Guns For Brushes.” This program takes guns in trade for paint brushes and other art supplies in an effort to replace crime and poverty with the beauty and intrinsic values of art.
- While in India, Nassiri visited the poverty stricken village of Morvarid for an entire day and before leaving, contributed food, blankets and water to the sick and needy residents (of whom most were children) of Morvarid.
- Seeing the overwhelming poverty in India also inspired Nassiri to shoot a video for another of his songs, “Homeless.” The film is an inspiration for all of us to do what we can to prevent this inhumane sense of living conditions. Nassiri was so overwhelmed by the poverty and living conditions in this section of the city that he continued to donate much needed supplies for several years.
“My wish for humanity…One day we can all be free…
To break the chains of poverty…” – from “Homeless”
- In New York City, Nassiri met with Jack Healy of the Human Rights Action Center to announce that he was donating a portion of the proceeds from his “Love Sees No Color” album to the Center’s Children’s Fund.
“If every country would donate 10% of their military budget to their people…there would not be one hungry child or homeless person in the world. Poverty would cease to exist!”
VISION AND PHILOSOPHY:
Nassiri’s philosophy is that positive music is a force that can heal us physically, mentally, and emotionally; and elevate us to a higher spiritual consciousness. He believes that music from the past will often only invoke past emotions and that it’s important for every human being not to live in the past, or the future, but to live in the present moment! He believes positive music allows our consciousness of being to achieve its highest levels of happiness, fulfillment and joy and brings serenity to our lives. Nassiri believes that positive music heals because music is a universal language and offers each of us the opportunity to experience positive vibrations that occur when we listen to positive music…especially music that is delivered from a pure state of mind and loving heart. This is why he has dedicated his life to the creation of such music, because positive music can affect all of us in a unique, spiritual, healing, and uplifting way…when we allow it to be a part of our daily lives.
“Music is my mission and my mission is peace…”